It is common knowledge that pictures play an important role on the internet. They enable businesses and organizations to transmit aspects of their objectives that cannot be easily communicated through written language. They also help visitors learn about a community or cause they may only know after visiting the website.
Because humans are visual learners, the information presented in pictures may help them remember it for longer. For example, according to some studies, people can retain 65% of the written statement given to them when it is accompanied by pertinent visuals—even three days later.
On the other hand, many not-for-profit groups and social activists need more time and financial resources, leaving them with few professional photography options. Thank goodness, this is precisely where stock photos can step in to help fill the void.
Stock photos are something that can be incredibly helpful when it comes to digital marketing. Being able to have something visual on a whim or something that looks incredibly professional when you don’t have time to create your own is a huge help. Here are a few Do’s and Don’ts when it comes to using stock photos.
Here are a few things to consider before going to a stock photography website and looking for photos to use on your non-profit website.
These dos and don’ts of stock photography will make your pictures look better and less likely to cause problems.
DO. Find stock photos that work for you and your business. Although there is a stock photo for everything out there and some of them are quite silly you can always find some that work for you and your business.
DON’T. Use an image just for the sake of using an image. Although visual media is important to the customer you don’t want something that seems random or out of place so always make sure that your stock photo has a purpose.
DO. Use stock photos to make your marketing campaign better. Stock photos can be very helpful if they are used right, they can draw people in and help demonstrate your brand very well.
DON’T. Always use stock photos. Especially when it comes to your social media you don’t want to use them, social media is a great place to have personal “real life” photos.
DO. Make sure that you aren’t using the same photos as your direct competition. Stock photos can be bought by anyone so you’ll want to do research before choosing which one suits you best to make sure they are as unique as they can be to you and your brand.
DON’T. Use photos that your target demographic can’t relate to. This seems pretty obvious but it’s similar to not just using random stock photos. You want to make sure that you are using each photo with a purpose and you want to make sure that they are helping your brand.
DO. Experiment with your stock photos. In other words, crop them, edit them and attempt to make them look different. This helps with making it more unique to you and if you edit it you can make it more original to your brand.
Photos are an essential part of a website, and stock photos are the best way to get pictures that are “ready to go.” But, on the other hand, stock photos are usually made for commercial purposes. Therefore, it might be hard to find pictures that show what your cause is about.
By using the tips above, being patient, and doing a thorough search, you will be able to find great pictures for your non-profit. Have questions about how to choose stock photos for your website? Contact CXC Digital!