Responsive site design is no longer optional. It’s a necessary investment to increase brand awareness, diversify your user experience, and convert more site visitors. It also saves your company time. You can only feasibly develop a different website for possible devices your visitors might use and future technology. Responsive web design ensures that your website is compatible with all devices and displays, ensuring a wonderful experience for current and future devices.
Brands that have adopted responsive email design are receiving many more clicks on the content. More than half of all opens occurred on mobile devices both for brands that used responsive email design and for those that did not, the analysis found. However, mobile clicks accounted for less than half of total clicks for brands that sent no responsive messages; in contrast, mobile clicks accounted for 58% of all email clicks for brands that sent only responsive messages.
In other words, consumers open both responsive and non-responsive emails on their smartphones at roughly the same rates, but they are much less likely to click through if they encounter messages that are not optimized for their devices.
When it comes to utilizing responsive web design, it enables you to reach a larger, more engaged audience regardless of how they access your site. More importantly, a lack of flexible web design can alienate clients seeking an engaging mobile experience from your website. Research indicates that you can lose up to 90 percent of potential clients if your website is not mobile-friendly. That is a large number of customers and revenue.
Let’s examine three key advantages of responsive web design:
- Responsive web design aids in the discovery of your website by users.
For example, 63% of Internet users reach Google via mobile devices. In addition, Google penalizes websites that lack a responsive design. Its mobile-first indexing can damage your website’s ranking and cause it to be demoted on search engine results pages (SERPs) in favor of mobile-friendly websites. Consequently, clients may never see your site if most of your audience does mobile searches and your website does not offer a responsive design.
- Responsive website design keeps visitors on your site for longer.
For example, smartphones have nearly a 40% website bounce rate, compared to only 27% for tablets. Additionally, a web page that loads in fewer than five seconds ensures 70% longer viewing sessions. With a responsive website design, you can match the expectations of mobile users for speedy, high-quality website experiences.
- Responsive web design increases favorable brand awareness and consumer trust.
For example, 57% of consumers believe they are unlikely to suggest a business with an unattractive mobile website. According to the same survey, more than half of online buyers who are dissatisfied with a company’s online presence are likely to have poor perceptions of the company itself. Responsive web design satisfies online buyers, encourages them to refer to your company, and attracts them to make additional purchases.
Responsive design is essential with so many clients and browsers using mobile devices. You could lose out on leads, customers, and income without it.
Visit CXC to learn more about building a high-performing website to increase traffic and leads.